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Fairway Assured

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our own brand

fairway assured

As a professional chef or caterer, you know the importance of sourcing high-quality products and ingredients to create exceptional dining experiences. That’s where our own brand, Fairway Assured, steps in, offering a comprehensive range of over 600 tailor-made products designed to meet the diverse needs of the foodservice industry.

Why Own Brand?

Fairway Assured has become the preferred choice for many chefs and caterers thanks to our commitment to providing reliable and cost-effective foodservice solutions. Our own-brand range allows you to purchase high-quality products at competitive prices helping you maintain your high standards whilst staying on budget. Our products are designed to offer convenience and consistency, ensuring you can focus on what you do best, crafting and delivering exceptional customer experiences.

Value and Cost-Effectiveness: A Winning Combination

Fairway Assured stands out for its value and cost-effectiveness in the fast-paced world of foodservice, where quality meets budget. Three core principles define the brand’s range:


Fairway Assured products are priced more attractively than their branded counterparts, allowing chefs to maintain high-quality offerings without compromising their budget.


All Fairway Assured products adhere to rigorous quality standards, so you never have to compromise. In fact, our products frequently outperform competitors in blind taste tests - a testament to our unwavering commitment to excellence.


The range allows chefs to be creative while keeping things straightforward in the kitchen. Our selection is vast and varied, covering everything from the basics that every meal relies on to new and exciting finished products set to become favourites.

Occasionally, we hit upon a product that’s so outstanding it deserves special recognition!

Fairway Assured Excellence is our premium range, carefully curated to deliver outstanding flavour and striking visual appeal. This exclusive line is made with only the highest-quality ingredients and continually develops to keep pace with the latest trends and customer preferences.

Incorporating Fairway Assured Excellence products into your meals will keep your menus captivating and consistently delight your customers.

Sector Suitability

The Fairway Assured range caters to the diverse needs of the foodservice industry, making it an invaluable partner for professionals across various sectors:

Cafes and Coffee Shops: Delight your customers with delicious breakfast options, tempting snacks, and indulgent desserts.

Care Homes: Provide residents with comforting, home-cooked-style meals using Fairway Assured’s reliable products.

Education: Nourish your students with nutritious, tasty meal choices that meet dietary requirements.

Garden Centres: Enhance your café or tea room offerings with tempting treats and bakery items.

Hospitality: Boost your hotel, pub or restaurant menus with a wide selection of high-quality ingredients and versatile products.

To explore the Fairway Assured product range and discover how it can transform your dishes and menus, 
contact your local sales representative or download our brochure.